ORC Corporate History
Since its founding in 1938, Opinion Research Corporation has innovatively applied the principles of public opinion polling to the challenging business issues of its clients worldwide.
Milestones:
| 1938 | Opinion Research Corporation is founded by Dr. Claude Robinson, a pioneering figure in market research and the original Director of the Gallup Poll. |
| 1938 | Check received from first client - Sears & Roebuck - for a survey conducted in Cleveland. |
| 1945 | ORC conducts first ever employee research program for General Motors Corporation. |
| 1963 | First general public CARAVANŽ omnibus survey launches; still the longest continuously running omnibus survey in the United States. |
| 1975 | ORC joins The Council of American Survey Research Organizations (CASRO) as a founding member. |
| 1991 | ORC purchased by its management from Arthur D. Little. |
| 1992 | ORC International expands into the UK with the acquisition of Research by Telephone in London. |
| 1993 | ORC International continues UK expansion with the acquisition of Gordon Simmons Research in London; IPO made in October |
| 1994 | ORC European Information Center opens in London. |
| 1995 | Asia headquarters opens in Hong Kong. |
| 1995 | Telephone interviewing call center constructed in Tucson, AZ. |
| 2006 | Opinion Research Corporation acquired by infoGroup. |
| 2007 | ORC partners with CNN on the CNN/Opinion Research Poll, conducting national, speech reaction, state and flash/overnight polls for the world's most trusted name in news. |
| 2007 | ORC acquires NWC Research in Melbourne, Australia, our new regional headquarters in the Asia Pacific region. |
| 2007 | ORC acquires Northwest Research Group in Boise, ID. |
| 2007 | infoGROUP acquires Guideline, Inc. with offices in NY, Boston, Chicago, Minneapolis and Washington DC |
| 2008 | Guideline Inc. joins forces with Opinion Research Corporation as ORC Guideline |